Professional Certificate in Google Ads Campaign Management

Master Google Ads with this professional certificate course, focusing on campaign management, optimization strategies, and performance analysis for effective advertising.

2096 already enrolled
Flexible schedule
Learn at your own pace
100% online
Learn from anywhere
Shareable certificate
Add to LinkedIn
2 months to complete
at 2-3 hours a week

Overview

Loading...

Learning outcomes

Loading...

Course content

1

Introduction To Google Ads

2

Campaign Strategy And Planning

3

Keyword Research And Selection

4

Ad Creation And Optimization

5

Performance Measurement And Analytics

6

Google Ads Fundamentals

7

Keyword Research And Selection

8

Creating Effective Ad Campaigns

9

Targeting And Audience Segmentation

10

Budgeting And Bidding Strategies

11

Ad Copywriting Best Practices

12

Performance Tracking And Analytics

13

Optimizing Campaign Performance

14

Remarketing Strategies

15

Ethical Considerations In Advertising

16

Introduction To Google Ads

17

Keyword Research And Selection

18

Ad Copy Creation And Testing

19

Campaign Structure And Settings

20

Ad Extensions And Formats

21

Bidding Strategies And Budgeting

22

Measurement And Optimization

23

Audience Targeting

24

Google Ads Policies And Compliance

25

Remarketing And Display Advertising

26

Keyword Research And Analysis

27

Campaign Planning And Budgeting

28

Ad Creation And Optimization

29

Audience Targeting And Remarketing

30

Tracking And Performance Measurement

31

Conversion Tracking And Optimization

32

Google Ads Policies And Compliance

33

Mobile Advertising Strategies

34

Display Ads And Video Ads

35

Account Structure And Management.

36

Campaign Planning

37

Keyword Research

38

Ad Copywriting

39

Bidding Strategies

40

Ad Extensions

41

Remarketing

42

Display Advertising

43

Video Advertising

44

Mobile Advertising

45

Performance Tracking

Career Path

Loading...

Key facts

Loading...

Why this course

Loading...

People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from Stanmore School of Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

Jacob Thompson
US

I recently completed the Professional Certificate in Google Ads Campaign Management at Stanmore School of Business, and I couldn't be happier with the results. The course content was thorough, up-to-date, and allowed me to achieve my learning goals with ease. I gained practical knowledge in campaign creation, optimization, and tracking, which I could immediately apply to my job. The course materials were relevant, high-quality, and provided a solid foundation for my success. All in all, I'm extremely satisfied with my learning experience and highly recommend this course to anyone looking to enhance their Google Ads skills.

Emily Green
GB

As a busy marketing professional in the UK, I was looking for a course that would help me improve my Google Ads skills without taking up too much of my time. Stanmore School of Business's Professional Certificate in Google Ads Campaign Management exceeded my expectations. The course was well-structured, insightful, and covered everything I needed to know. I particularly appreciated the real-world examples and case studies, which helped me understand how to apply the concepts in practice. The course materials were engaging, clear, and allowed me to learn at my own pace. I'm thrilled with the outcome and can't thank Stanmore School of Business enough for this fantastic learning opportunity.

Liam Patel
IN

I enrolled in the Professional Certificate in Google Ads Campaign Management to enhance my digital marketing skills and stay competitive in the job market. The course did not disappoint. The curriculum was comprehensive, and the instructors were knowledgeable and supportive. I learned how to create effective Google Ads campaigns, analyse data, and optimise results. The practical exercises were incredibly helpful, and I was able to put my new skills to the test right away. Although there were a few technical issues along the way, I'm pleased with my learning experience and feel more confident in my ability to manage Google Ads campaigns.

Olivia Johnson
US

Wow, what a course! Stanmore School of Business's Professional Certificate in Google Ads Campaign Management was fantastic. The course covered everything from the basics of Google Ads to advanced strategies, and I walked away with a wealth of knowledge. The instructors were experienced, approachable, and made the learning process enjoyable. I appreciated the interactive quizzes, which helped reinforce my understanding of the material. The course exceeded my expectations, and I'm now considering pursuing further education with Stanmore School of Business. I highly recommend this course to anyone interested in Google Ads or digital marketing.





Shareable certificate

Add to your LinkedIn profile

Taught in English

Clear and professional communication

Recently updated!

May 2025