Postgraduate Certificate in Google Ads Optimization Strategies

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    Overview

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    Learning outcomes

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    Course content

    1

    Advanced Google Ads Campaign Management

    2

    Data-Driven Decision Making in Digital Marketing

    3

    Conversion Rate Optimization Techniques

    4

    Strategic Budget Allocation and Bidding Strategies

    5

    Performance Analysis and Reporting in Google Ads

    6

    Advanced Google Ads Techniques

    7

    Data-Driven Decision Making in Advertising

    8

    Key Performance Indicators for PPC Campaigns

    9

    Audience Targeting and Segmentation

    10

    Ad Copywriting and Creative Strategy

    11

    Budget Management and Bid Strategies

    12

    Analytics and Reporting for Google Ads

    13

    Conversion Rate Optimization

    14

    Remarketing Strategies and Best Practices

    15

    Ethical Considerations in Digital Advertising

    16

    Introduction to Google Ads Optimization Strategies

    17

    Keyword Research and Selection

    18

    Ad Copywriting and Testing

    19

    Bid Management and Budgeting

    20

    Ad Extensions and Callouts

    21

    Conversion Tracking and Reporting

    22

    Remarketing and Audience Targeting

    23

    Quality Score and Ad Rank

    24

    Mobile Advertising Strategies

    25

    Advanced Optimization Techniques

    Duration

    The programme is available in two duration modes:
    Fast track - 1 month
    Standard mode - 2 months

    Course fee

    The fee for the programme is as follows:
    Fast track - 1 month: GBP £140
    Standard mode - 2 months: GBP £90

    Career Path

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    Key facts

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    Why this course

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    Frequently asked questions

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    The course equips professionals with advanced skills to optimize Google Ads campaigns, enhancing performance, targeting, and ROI through strategic techniques.

    Showcase your achievement with a professional certificate upon successful course completion.