Professional Certificate in Google Ads for Social Media Marketing

     Flexible learning: Enroll today to start learning anytime, anywhere
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    Overview

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    Learning outcomes

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    Course content

    1

    Introduction to Google Ads for Social Media Marketing

    2

    Creating Effective Ad Campaigns

    3

    Targeting and Audience Segmentation

    4

    Analyzing and Optimizing Ad Performance

    5

    Budgeting and Bidding Strategies

    6

    Introduction to Google Ads for Social Media

    7

    Setting Up Your Google Ads Account

    8

    Understanding Google Ads Campaign Types

    9

    Keyword Research and Selection

    10

    Creating Compelling Ad Copy

    11

    Optimizing Ad Performance

    12

    Targeting and Audience Segmentation

    13

    Analytics and Reporting for Social Media Ads

    14

    Budgeting and Bidding Strategies

    15

    Best Practices for Ad Compliance and Policies

    16

    Campaign setup and structure

    17

    Keyword research and targeting

    18

    Ad creation and optimization

    19

    Ad extensions and formats

    20

    Bidding strategies and budgeting

    21

    Audience targeting and remarketing

    22

    Performance tracking and reporting

    23

    Google Analytics integration

    24

    Conversion tracking and optimization

    25

    YouTube advertising strategies

    Duration

    The programme is available in two duration modes:
    Fast track - 1 month
    Standard mode - 2 months

    Course fee

    The fee for the programme is as follows:
    Fast track - 1 month: GBP £140
    Standard mode - 2 months: GBP £90

    Career Path

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    Key facts

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    Why this course

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    Frequently asked questions

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    Enhance your social media marketing skills with the Professional Certificate in Google Ads, focusing on effective ad strategies and analytics.

    Showcase your achievement with a professional certificate upon successful course completion.