Undergraduate Certificate in Market Research

A foundational program focusing on market research fundamentals, data analysis, and consumer behavior to prepare students for marketing careers.

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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Research Fundamentals

2

Data Collection And Analysis

3

Consumer Behavior

4

Marketing Strategies

5

Market Segmentation

6

Survey Design

7

Qualitative Research Methods

8

Quantitative Research Methods

9

Ethics In Market Research

10

Marketing Analytics

11

Introduction To Market Research

12

Research Design And Methodology

13

Consumer Behavior Analysis

14

Data Collection And Analysis

15

Market Segmentation Strategies

16

Marketing Research Tools And Techniques

17

Market Trends And Forecasting

18

Ethical Issues In Market Research

19

Brand And Product Development

20

Marketing Communication Strategies

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Why people choose us for their career

Jacob Thompson
US

Stanmore's Undergraduate Certificate in Market Research was a game-changer for me. The course content was directly applicable to my work as a marketing analyst, and I was able to apply new methodologies and frameworks immediately. I particularly appreciated the practical examples and case studies which provided real-world context to the concepts we were learning. The course materials were top-notch, and the entire learning experience was engaging and rewarding. Highly recommended for anyone looking to upskill in market research!

Emily Williams
GB

I recently completed the Undergraduate Certificate in Market Research at Stanmore School of Business, and I'm thrilled with the knowledge and skills I gained. The course content was comprehensive, and the course materials were relevant and up-to-date. I particularly enjoyed the modules on data analysis and segmentation, which have already proved useful in my job as a marketing executive. My overall learning experience was positive, and I would recommend this course to anyone interested in pursuing a career in market research.

Liam Patel
IN

I cannot recommend the Undergraduate Certificate in Market Research at Stanmore School of Business enough! The course was incredibly informative, and the practical knowledge and skills I gained have already helped me in my role as a marketing manager. The course content was engaging and well-structured, and the course materials were of the highest quality. The instructors were knowledgeable and supportive, and the assessments were fair and challenging. Overall, a fantastic learning experience!

Sophia Johnson
US

I just completed the Undergraduate Certificate in Market Research from Stanmore School of Business, and I'm really pleased with what I learned. The course content was practical and relevant, and I particularly appreciated the focus on quantitative and qualitative research methods. The course materials were easy to follow, and the assessments were a great way to apply what I'd learned. I would definitely recommend this course to anyone interested in market research as a career – it's a great way to build your skills and knowledge in a supportive and engaging learning environment.





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Taught in English

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Recently updated!

April 2025