Professional Certificate in Promotional Pricing Psychology

Learn how to effectively use psychological pricing strategies to increase sales and profits in this specialized certificate course.

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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Consumer Behavior And Buying Decisions

2

Psychological Pricing Strategies

3

Perceived Value And Price Anchoring

4

Pricing Perception And Brand Loyalty

5

Neuroeconomics And Purchase Intent

6

Pricing Strategies And Competitive Analysis

7

Behavioral Economics In Pricing Tactics

8

Promotional Pricing And Pricing Psychology

9

Pricing Strategies In Digital Marketing

10

Experimental Design And A/B Testing For Pricing.

11

Pricing Strategies

12

Consumer Behavior

13

Psychological Pricing Tactics

14

Promotional Pricing Techniques

15

Value Perception

16

Price Anchoring

17

Discounting Strategies

18

Price Elasticity Of Demand

19

Neuromarketing Concepts

20

Ethical Pricing Practices

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Why people choose us for their career

Jacob Green
US

I enrolled in Stanmore's Professional Certificate in Promotional Pricing Psychology to expand my marketing skillset and have no regrets. The course offered practical, real-world examples and applications, making it easy to apply these new strategies at work. I particularly appreciated the well-structured course materials, which were engaging and relevant. Overall, I'm extremely satisfied with my learning experience and highly recommend this course to anyone seeking to enhance their promotional pricing abilities.

Emma Wilson
GB

As a UK marketing professional, I couldn't pass up the opportunity to learn from Stanmore's Professional Certificate in Promotional Pricing Psychology. The course content exceeded my expectations, particularly when it came to understanding the psychological factors that influence consumer decision-making. I feel more confident in crafting effective promotional pricing strategies, and the course materials were accessible and high quality. I'm pleased with the insight I gained and am excited to apply it to my career.

Luis Rodriguez
ES

Fantástico curso! La psicología de los precios promocionales es un tema fascinante y Stanmore lo ha explicado de manera clara y concisa. El contenido del curso me ha ayudado a alcanzar mis objetivos de aprendizaje y he adquirido habilidades prácticas que puedo usar en mi trabajo. Los materiales del curso son de la más alta calidad y están perfectamente adaptados a las necesidades de los profesionales. ¡Estoy encantado de haber elegido este curso!

Mei Li
CN

我在斯坦莫尔商学院的促销定价心理学专业证书课程中获得了很多知识和技能。我非常喜欢这门课程,因为它非常实用,并为我提供了关于 wie man bessere Werbeaktionen gestaltet und Umsatz steigert, skills. The course materials are well-organized and easy to follow, making it simple to grasp complex concepts. I'm very happy with my learning experience and would definitely recommend this course to anyone interested in marketing and promotional pricing strategies.





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Taught in English

Clear and professional communication

Recently updated!

April 2025