Undergraduate Certificate in Automotive Used Car Marketing

Learn marketing strategies specific to the automotive industry, focusing on selling used cars effectively. Undergraduate level course with practical applications.

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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Principles Of Automotive Sales

2

Marketing Strategies For Used Cars

3

Consumer Behavior In Automotive Industry

4

Legal Aspects Of Used Car Sales

5

Pricing And Negotiation Techniques

6

Inventory Management In Automotive Industry

7

Customer Relationship Management

8

Advertising And Promotion In Automotive Sales

9

Digital Marketing For Used Cars

10

Sales Performance Evaluation And Improvement

11

Introduction To Automotive Used Car Marketing

12

Understanding Consumer Behavior In The Automotive Industry

13

Digital Marketing Strategies For Used Car Sales

14

Effective Communication In Automotive Marketing

15

Market Research And Analysis For Used Car Sales

16

Legal And Ethical Considerations In Automotive Sales

17

Customer Relationship Management In The Automotive Industry

18

Sales Techniques For Automotive Used Cars

19

Finance And Pricing Strategies For Used Car Sales

20

Building A Successful Automotive Sales Team.

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Why people choose us for their career

James Thompson
GB

This course has been an absolute game-changer for me. The content was tailored perfectly to the industry, and the marketing strategies I learned have directly contributed to a significant increase in my dealership's sales. The course materials were engaging, up-to-date, and relevant – a true testament to the expertise of the instructors at the London School of International Business.

Sophia Patel
US

I can't say enough about the Undergraduate Certificate in Automotive Used Car Marketing. As someone new to the industry, the practical skills I gained have been invaluable. I'm now able to analyze market trends, manage customer relationships, and create effective marketing campaigns. The course has not only helped me achieve my learning goals but has also given me the confidence to excel in my role.

Lukas Schmidt
DE

Having completed this course, I can confidently say that it has been a fantastic investment in my professional development. The course provided me with a solid understanding of automotive used car marketing, from pricing strategies to customer engagement tactics. The engaging and interactive course materials made learning enjoyable and effective, and I'm thrilled with the results.

Clara Díaz
ES

I'm so glad I took the Used Car Marketing course at the London School of International Business! The course exceeded my expectations in every way, and I'm now equipped with the knowledge and skills to succeed in the industry. The hands-on approach to learning allowed me to put theory into practice, and I've seen a tangible improvement in my ability to market and sell used cars.





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Taught in English

Clear and professional communication

Recently updated!

April 2025