I signed up for this course hoping to get a better grip on the psychology behind public opinion, and it delivered. The video lectures were clear and the quizzes helped cement concepts like the elaboration‑likelihood model. I especially liked the practical workshop where we built a simple sentiment‑analysis tool for social media data – I’m now using that skill at my consultancy. The material was up‑to‑date and the tutor was responsive, making the whole experience enjoyable.
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