Absolutely brilliant! This course gave me the exact framework I needed to build a pricing model for my new fintech venture. The deep dive into prospect theory helped me predict how customers would react to different fee structures, and the real‑world examples from Uber and Spotify made the theory feel alive. The instructor’s enthusiasm is contagious, and the supplementary reading list is gold‑mined with up‑to‑date research. I’m thrilled with the practical skills I’ve gained and can already see the impact on my business plan.
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