Completed from United States
The Économie Comportementale course at Stanmore School of Business exceeded my expectations. The modules on prospect theory and loss aversion directly helped me achieve my goal of understanding consumer decision‑making for my marketing internship. I was able to apply the “nudge” framework to redesign our email campaign, which increased click‑through rates by 12 %. The lecture slides were clear, the case studies were up‑to‑date, and the professor’s feedback on my final project was extremely constructive. Overall, the learning experience was professional and highly relevant to my career path.
Adorei o curso de Économie Comportementale! O conteúdo foi bem organizado e me ajudou a entender como as emoções influenciam escolhas de consumo. Na prática, usei a técnica de “arquitetura de escolha” que aprendi para melhorar a disposição dos produtos na loja da minha família, e as vendas subiram um pouquinho. O material didático era fácil de seguir e os vídeos eram bem produzidos. Saí do curso satisfeito e pronto para aplicar esses conceitos no meu trabalho de consultoria.
Wow – what an enthusiastic and eye‑opening experience! Économie Comportementale gave me the tools to dissect everyday decisions with the lens of behavioral economics. I especially loved the hands‑on lab where we built a simple experiment on anchoring effects; I later used that exact setup in my thesis and earned top marks. The course materials were top‑notch, with up‑to‑date research papers and interactive quizzes that kept me engaged. I’m thrilled with the knowledge I gained and can already see it boosting my work in product design.
The Économie Comportementale programme was exceptionally detailed and thorough. Each week, the instructor broke down complex theories—such as hyperbolic discounting and social norms—into real‑world applications. I used the behavioural segmentation framework from week three to segment customers for a non‑profit I volunteer with, resulting in a 20 % increase in donor retention. The reading list included both classic texts and recent journal articles, which enriched my understanding. The overall learning experience was rigorous yet supportive, and I left the course feeling fully equipped to incorporate behavioural insights into my future projects.
