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London, United Kingdom · Study online with SSB

Media Relations and Promotion

Learn strategic media engagement, press release writing, crisis communication, and promotional tactics through exercises to enhance brand visibility and reputation
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2 months to complete
at 2-3 hours a week
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Overview

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Learning outcomes

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Course content

1

Media Strategy Development

2

Press Release Drafting

3

Media Pitching Techniques

4

Crisis Communication Planning

5

Influencer Outreach Management

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from Stanmore School of Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United States
MC
Michael Carter
US · Course completed

I just completed the Media Relations and Promotion course at Stanmore School of Business, and I'm blown away by the quality of the content! As a marketing professional in the United States, I was looking to enhance my skills in media relations, and this course exceeded my expectations. The instructor's expertise and the real-world examples provided helped me develop a solid understanding of how to craft compelling press releases, pitch stories to media outlets, and build relationships with journalists. I've already seen a significant improvement in my ability to secure media coverage for my clients, and I'm confident that the knowledge and skills I gained will continue to benefit my career.

AM
Arjun Mehta
IN · Course completed

Honestly, I was a bit skeptical about taking an online course, but the Media Relations and Promotion course at Stanmore School of Business was a great experience! The course materials were really comprehensive and covered everything from media research to crisis communications. I loved how the instructor used examples from different industries and regions to illustrate key concepts - it made the learning experience feel more global and relevant. One of the most valuable takeaways for me was learning how to create a media kit and pitch a story to journalists. I've already started applying these skills in my work, and I'm excited to see the results.

KS
Kaitlyn Santos
BR · Course completed

Wow, just wow! The Media Relations and Promotion course at Stanmore School of Business was absolutely amazing! As a communications student in Brazil, I was looking for a course that would give me practical skills and knowledge, and this course delivered. The instructor was super enthusiastic and made the learning experience really engaging. I loved the group discussions and activities - they helped me learn from my peers and get feedback on my work. One of the highlights of the course for me was learning about social media marketing and how to measure the effectiveness of media campaigns. I feel so much more confident now in my ability to promote my organization's message and engage with our audience.

HR
Hassan Rahman
AE · Course completed

I recently completed the Media Relations and Promotion course at Stanmore School of Business, and I must say that it was a thoroughly enjoyable and informative experience. As a public relations professional in the UAE, I was looking to enhance my skills in media relations and promotion, and this course provided me with a wealth of knowledge and practical tools. The course materials were well-structured and easy to follow, and the instructor's feedback was always constructive and helpful. I appreciated the attention to detail and the emphasis on ethics and responsible media practices. One of the most useful aspects of the course for me was learning about media monitoring and analysis - it's an area that I wasn't familiar with, but now I feel much more confident in my ability to track and measure media coverage.


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Taught in English

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Recently updated!

April 2026