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London, United Kingdom · Study online with SSB

Social Influence and Marketing

Explore how social dynamics shape consumer behavior, learn strategic influence tactics, digital platforms, analytics, and ethical marketing practices for success
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2 months to complete
at 2-3 hours a week
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Overview

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Learning outcomes

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Course content

1

Social Media Strategy

2

Influencer Partnerships

3

Brand Advocacy Programs

4

Consumer Behavior Insights

5

Digital Word Of Mouth Tactics

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from Stanmore School of Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United States
MC
Michael Carter
US · Course completed

I'm thrilled to have taken the Social Influence and Marketing course at Stanmore School of Business! As a marketing professional in the US, I was looking to upgrade my skills and knowledge in social influence strategies. This course exceeded my expectations in every way. The instructor's expertise and the quality of the course materials were exceptional. I gained practical knowledge on how to leverage social influence to drive marketing campaigns, and I was able to apply these skills immediately in my job. The course content was engaging, relevant, and well-structured, making it easy to follow and learn. I appreciated the real-world examples and case studies that illustrated key concepts. Overall, I'm extremely satisfied with the course and would highly recommend it to anyone looking to boost their marketing skills.

LS
Leandro Silva
BR · Course completed

I took the Social Influence and Marketing course at Stanmore School of Business and it was a great experience! As a Brazilian marketing enthusiast, I was interested in learning more about social influence and how it applies to the Latin American market. The course provided a solid foundation in social influence theories and practices, and I appreciated the diversity of perspectives and examples from different regions. The course materials were well-organized and easy to understand, and the instructor was responsive to questions and feedback. One thing that I found particularly useful was the discussion on social influence metrics and how to measure the effectiveness of social influence campaigns. However, I felt that some topics could have been explored in more depth. Overall, I'm satisfied with the course and would recommend it to anyone looking for a comprehensive introduction to social influence and marketing.

FW
Felix Wagner
DE · Course completed

Wow, what a fantastic course! I'm a German entrepreneur and I took the Social Influence and Marketing course at Stanmore School of Business to learn more about social influence and how to apply it to my business. The course was incredibly insightful and provided me with a wealth of practical knowledge and skills. The instructor was excellent, and the course materials were top-notch. I loved the interactive discussions and the opportunity to learn from fellow students from different backgrounds. The course covered a wide range of topics, from social influence theories to practical applications in marketing and business. I was able to apply the concepts and strategies learned in the course to my own business and saw a significant improvement in my marketing efforts. I'm so grateful to have taken this course and would highly recommend it to anyone looking to take their marketing skills to the next level!

SR
Siti Rahman
SG · Course completed

I recently completed the Social Influence and Marketing course at Stanmore School of Business and I must say it was a valuable learning experience. As a Singaporean marketing professional, I was looking to gain a deeper understanding of social influence and its applications in the Asian market. The course provided a detailed and comprehensive overview of social influence theories and practices, and I appreciated the emphasis on practical skills and real-world examples. The instructor was knowledgeable and provided helpful feedback throughout the course. One area for improvement could be the inclusion of more case studies and examples from the Asian region. Nevertheless, I found the course to be well-structured and engaging, and I was able to apply the concepts and strategies learned in the course to my job. Overall, I'm satisfied with the course and would recommend it to anyone looking to learn more about social influence and marketing.


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Recently updated!

April 2026