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Designing for Emotional Engagement

Learn to craft user experiences that evoke emotions, using psychology, storytelling, and design principles for impactful, engaging digital products today
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2 months to complete
at 2-3 hours a week
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Overview

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Learning outcomes

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Course content

1

Empathy Mapping

2

Emotional Journey Mapping

3

Mood Board Development

4

Narrative Design Principles

5

Affective Prototyping

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from Stanmore School of Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United States
MC
Michael Carter
US · Course completed

I recently completed the 'Designing for Emotional Engagement' course at Stanmore School of Business, and I must say it was a game-changer for my career. The course content was incredibly relevant and helped me achieve my learning goals of creating more engaging designs. I gained practical knowledge on how to use emotional design principles to craft compelling user experiences. The course materials were of high quality, and the instructors were knowledgeable and supportive. I appreciated the real-world examples and case studies that illustrated key concepts. Overall, I'm extremely satisfied with the course and would highly recommend it to anyone looking to improve their design skills.

LH
Leila Hassan
EG · Course completed

I took the 'Designing for Emotional Engagement' course to improve my skills in creating designs that resonate with my target audience. The course was pretty cool, and I liked how it covered the basics of emotional design and then dove deeper into more advanced topics. I learned a lot about how to use storytelling techniques and emotional triggers to create more engaging designs. The course materials were okay, but I felt like some of the examples were a bit outdated. Still, the instructors were helpful, and I appreciated the feedback they provided on my assignments. Overall, it was a solid course, and I'd recommend it to others who want to learn about emotional design.

RS
Rafael Silva
BR · Course completed

Wow, just wow! The 'Designing for Emotional Engagement' course at Stanmore School of Business was amazing! I was blown away by the quality of the course materials and the expertise of the instructors. I learned so much about how to create designs that evoke emotions and drive engagement. The course covered everything from the fundamentals of emotional design to more advanced topics like neuroscience and psychology. I loved the interactive exercises and group discussions, which really helped me apply the concepts to real-world scenarios. I feel like I gained a whole new perspective on design, and I'm excited to apply my new skills to my work. If you're looking for a course that will take your design skills to the next level, look no further!

AJ
Astrid Jensen
DK · Course completed

I approached the 'Designing for Emotional Engagement' course with a critical eye, as I've taken several design courses in the past. However, I was pleasantly surprised by the depth and breadth of the course content. The instructors provided a detailed overview of emotional design principles, including the role of empathy, storytelling, and user experience. I appreciated the emphasis on practical applications, including case studies and group projects. The course materials were well-organized and easy to follow, although I felt like some of the readings could have been more concise. Overall, I'm satisfied with the course and would recommend it to others who want to gain a more nuanced understanding of emotional design. One area for improvement could be providing more feedback on assignments, but overall, it was a well-structured and informative course.


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Recently updated!

April 2026