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London, United Kingdom · Study online with SSB

Marketing Automation and CRM

Learn to integrate automated marketing tools, manage customer relationships, and analyze data to drive personalized campaigns and business growth effectively
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2 months to complete
at 2-3 hours a week
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Overview

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Learning outcomes

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Course content

1

Marketing Automation Fundamentals

2

Customer Journey Mapping

3

Lead Nurturing Strategies

4

Crm Data Integration

5

Retention Campaign Design

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from Stanmore School of Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United States
MC
Michael Carter
US · Course completed

I'm thoroughly impressed with the Marketing Automation and CRM course at Stanmore School of Business! As a marketing professional in the United States, I was looking to upskill and stay ahead of the curve. The course content was incredibly relevant and helped me achieve my learning goals. I gained practical knowledge on how to automate marketing workflows, leverage CRM systems, and analyze customer data to drive business growth. The course materials were top-notch, with real-world examples and case studies that made the learning experience engaging and interactive. I appreciated the flexibility of the course, which allowed me to balance my work and study commitments. Overall, I'm extremely satisfied with the course and would highly recommend it to anyone looking to boost their marketing automation and CRM skills.

LS
Leandro Silva
BR · Course completed

The Marketing Automation and CRM course at Stanmore School of Business was a great experience for me. As a Brazilian marketer, I was looking to expand my knowledge in this area. The course covered a wide range of topics, from marketing automation platforms to CRM implementation. I found the course materials to be well-structured and easy to follow, with a good balance of theoretical and practical content. One of the most valuable takeaways for me was learning how to use marketing automation tools to personalize customer experiences and improve campaign effectiveness. The course also helped me develop my analytical skills, which I've been able to apply in my current role. Overall, I'm happy with the course and would recommend it to others looking to improve their marketing skills.

KR
Kai Rasmussen
DK · Course completed

Wow, what an amazing course! I'm so glad I chose to take the Marketing Automation and CRM course at Stanmore School of Business. As a Danish marketing enthusiast, I was blown away by the quality and relevance of the course materials. The instructors were knowledgeable and passionate about the subject matter, which made the learning experience truly enjoyable. I gained a deep understanding of marketing automation and CRM concepts, including lead scoring, email marketing, and sales funnel optimization. The course also covered the latest trends and best practices in the industry, which was really valuable for me. I've already started applying the skills and knowledge I gained in the course to my own marketing projects, and I'm excited to see the results. Thanks, Stanmore School of Business, for an incredible learning experience!

RK
Rahul Kapoor
IN · Course completed

The Marketing Automation and CRM course at Stanmore School of Business was a detailed and comprehensive program that covered all aspects of marketing automation and CRM. As an Indian marketing professional, I was looking to enhance my skills in this area and gain practical knowledge that I could apply in my role. The course materials were well-organized and easy to follow, with a focus on real-world examples and case studies. I appreciated the opportunity to work on assignments and projects that allowed me to apply the concepts learned in the course. One of the key takeaways for me was learning how to use CRM data to segment and target specific customer groups, which has been really useful in my current role. Overall, I'm satisfied with the course and would recommend it to others looking to improve their marketing automation and CRM skills.


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Recently updated!

April 2026